Duration
3 years
Where
On campus
In the first two phases, everyone follows the same broad curriculum. You’ll dive into a variety of communication and media topics, from communication strategy and content creation to intercultural connection and media & audience insights. This shared foundation helps you explore all sides of the field, discover what excites you most, and develop the versatile skills you’ll need as an international communication professional.
| Phase | 1 | 2 | 3 |
| BRANDING and ACTIVATION courses | |||
| Brand Communication i | 3 | ||
| Globalisation & International Marketing i | 3 | ||
| Branding & Media Strategy i | 3 | ||
| Consumer Psychology i | 3 | ||
| PUBLIC & CORPORATE AFFAIRS Courses | |||
| Media landscapes & Innovation i | 3 | ||
| Corporate Communication i | 3 | ||
| World Economics & Society i | 3 | ||
| Strategic PR & Public Impact i | 3 | ||
| CONTENT STRATEGY & ENGAGEMENT courses | |||
| Digital & Experience Communication i | 3 | ||
| Fandoms Communities & Media Worlds i | 3 | ||
| Copywriting i | 3 | ||
| Audience Research & Analytics i | 3 | ||
| Inspiration Lab i | 6 | ||
| Communication Challenge i | 6 | ||
| PROFESSIONAL ESSENTIALS & DEVELOPMENT | |||
| ICM Starter Kit i | 6 | ||
| Visual Design i | 3 | ||
| International Professional Skills i | 3 |
| Phase | 1 | 2 | 3 |
| Intercultural Perspectives i | 3 | ||
| Audio & Video Production i | 3 | ||
| Professional Discourse and Persuasion i | 3 | ||
| Graphic design Print & Web i | 3 | ||
| Video & Podcasting i | 3 | ||
| LANGUAGE SELECTION | 6 | 3 | |
| Language Selection i | 3 | 3 | 3 |
| PHASE 2 - SEMESTER 2 - MAKE A CHOICE | |||
| OPTION 1 Minor Study Exchange * i | 30 | ||
| OPTION 2 Minor Urban Marketing and Immersive Experiences * i | 30 | ||
| OPTION 3 Minor Lifestyle Worlds: Journalism & Media Practice * i | 30 | ||
| PHASE 3 -TRACK CONTENT STRATEGY & ENGAGEMENT | |||
| Media Ethics & Media Law | 3 | ||
| Industry Voices Content Strategy and Engagement i | 3 | ||
| Digital Media Management i | 3 | ||
| Expert Skills Content Strategy & Engagement i | 5 | ||
| Storyworks Audience Experience Lab i | 10 | ||
| International Internship CS&E i | 30 | ||
| THEMATIC ELECTIVES i | 3 | 3 | 3 |
This programme offers a February start date and guarantees a 6-semester (3-year) study path. Check the admission requirements for international degree students, apply and you’re in! Of course, we’ll organise Welcome Days for you too!
We understand that you may need some more personal guidance when making a decision on your start date. We’ve got you covered! Check out our Meet us page to connect with us through webinars, open days and more!
Also, don’t hesitate to reach out to the programme manager of your programme. Plus, our admissions team and international support are always there to help you with more general questions!
Understand what people care about, how communities behave and why audiences choose to follow, join or return.
Turn one story, event or cultural moment into a connected content ecosystem across social, web, audio, video and live formats.
Build a portfolio through audience research, content strategy, pilot content and the StoryWorks Audience Experience Lab.
AS a professional bachelor, this programme connects theory directly to practice. You do not only study audiences, content and platforms. You apply your knowledge in hands-on assignments, workshops and real or realistic professional cases.
In Content Strategy & Engagement, you learn how to research audiences, build content strategies, design platform flows, create pilot content and evaluate what works.
In your final year, the StoryWorks Audience Experience Lab brings everything together. You work from a real or realistic brief and develop an audience experience project from insight to strategy, content ecosystem, pilot package and final presentation. Your international internship then takes you into the professional field.
Join an international student community in Mechelen, Belgium, right in the heart of Europe. You learn how communication works across cultures, platforms and audiences.
You can take part in international projects, study abroad at one of our partner universities and complete an international internship. Along the way, you learn how to create content and engagement strategies for audiences with different languages, habits and expectations.
You are never on your own. From day one, lecturers and study coaches support you with feedback, guidance and practical advice.
In Content Strategy & Engagement, you receive coaching while turning creative ideas into strategic, audience-focused work that you can explain, improve and present with confidence.
For all your questions about tutoring and facilities.
For all your questions about Admissions & Application.
Available by phone 9.00 - 15.00
Mechelen is hip and happening. A student-sized city. With a cappuccino on the go from the station to campus. After your exam, lunch in the sun and a quick visit to the shop. Back into the learning centre to study, quickly drop off books at kot and you can leave to party! In Mechelen, everything is close by. #2800love, indeed!
Become a seasoned media and advertising pro.
Become fully prepared for an inspiring international career in sports, music or fashion PR, public affairs, crisis communication, lobbying, and more.
Discover the fundamentals of the creative industriest.
Get the skills you need to design and build the digital products of tomorrow.