Duration
3 years
Where
On campus
In the first two phases, everyone follows the same broad curriculum. You’ll dive into a variety of communication and media topics, from communication strategy and content creation to intercultural connection and media & audience insights. This shared foundation helps you explore all sides of the field, discover what excites you most, and develop the versatile skills you’ll need as an international communication professional.
| Phase | 1 | 2 | 3 |
| BRANDING and ACTIVATION courses | |||
| Brand Communication i | 3 | ||
| Globalisation & International Marketing i | 3 | ||
| Branding & Media Strategy i | 3 | ||
| Consumer Psychology i | 3 | ||
| PUBLIC & CORPORATE AFFAIRS Courses | |||
| Media landscapes & Innovation i | 3 | ||
| Corporate Communication i | 3 | ||
| World Economics & Society i | 3 | ||
| Strategic PR & Public Impact i | 3 | ||
| CONTENT STRATEGY & ENGAGEMENT courses | |||
| Digital & Experience Communication i | 3 | ||
| Fandoms Communities & Media Worlds i | 3 | ||
| Copywriting i | 3 | ||
| Audience Research & Analytics i | 3 | ||
| Inspiration Lab i | 6 | ||
| Communication Challenge i | 6 | ||
| PROFESSIONAL ESSENTIALS & DEVELOPMENT | |||
| ICM Starter Kit i | 6 | ||
| Visual Design i | 3 | ||
| International Professional Skills i | 3 |
| Phase | 1 | 2 | 3 |
| Intercultural Perspectives i | 3 | ||
| Audio & Video Production i | 3 | ||
| Professional Discourse and Persuasion i | 3 | ||
| Graphic design Print & Web i | 3 | ||
| Video & Podcasting i | 3 | ||
| LANGUAGE SELECTION | 6 | 3 | |
| Language Selection i | 3 | 3 | 3 |
| PHASE 2 - SEMESTER 2 - MAKE A CHOICE | |||
| OPTION 1 Minor Study Exchange * i | 30 | ||
| OPTION 2 Minor Urban Marketing and Immersive Experiences * i | 30 | ||
| OPTION 3 Minor Lifestyle Worlds: Journalism & Media Practice * i | 30 | ||
| PHASE 3 -TRACK CONTENT STRATEGY & ENGAGEMENT | |||
| Media Ethics & Media Law | 3 | ||
| Industry Voices Content Strategy and Engagement i | 3 | ||
| Digital Media Management i | 3 | ||
| Expert Skills Content Strategy & Engagement i | 5 | ||
| Storyworks Audience Experience Lab i | 10 | ||
| International Internship CS&E i | 30 | ||
| THEMATIC ELECTIVES i | 3 | 3 | 3 |
This programme offers a February start date and guarantees a 6-semester (3-year) study path. Check the admission requirements for international degree students, apply and you’re in! Of course, we’ll organise Welcome Days for you too!
We understand that you may need some more personal guidance when making a decision on your start date. We’ve got you covered! Check out our Meet us page to connect with us through webinars, open days and more!
Also, don’t hesitate to reach out to the programme manager of your programme. Plus, our admissions team and international support are always there to help you with more general questions!
Get ready for tomorrow’s job market. You’ll learn how to combine creativity with AI, data, and digital storytelling. This skillset will keep you ahead of the curve in a fast-changing industry.
From your very first semester, you’ll work on projects for real organizations, applying what you learn straight away. Our lecturers and study coaches give you one-on-one guidance to help you grow, overcome challenges, and discover your strengths.
Study abroad, complete an international internship, and graduate with the confidence to work anywhere in the world. Along the way, you’ll connect with professionals through guest lectures, company visits, and real-life projects.
As a professional bachelor, this programme is designed to bridge the gap between theory and practice. You won’t just study concepts — you’ll immediately apply them in hands-on assignments for real clients, from companies and NGOs to creative agencies. Throughout the programme, you can participate in international projects on campus or spend a semester at one of our partner universities across Europe, gaining valuable intercultural experience. In your final year, the XL Internship takes you straight into the professional world. There, you’ll sharpen your skills, build your portfolio, and discover what it’s like to work in the field. Best of all, you choose your internship, so you can shape your future career path in line with your passions and ambitions.
Join a vibrant community of students from all over the world in the heart of Europe — Mechelen, Belgium. In this programme, you’ll work for big international clients and tackle the challenges of multi-cultural communication across diverse target groups. With our strong network of partner universities, you’ll have opportunities to study abroad and broaden your global perspective. This programme isn’t just about international communication and media — it’s about preparing you for a world where the international dimension of communication is more important than ever.
You’re never on your own. From day one, our lecturers and study coaches are there to support you with one-on-one guidance, feedback, and mentoring. Whether you need help with coursework, planning your study path, or preparing for your career, we’ll make sure you have the tools and confidence to succeed.
For all your questions about tutoring and facilities.
For all your questions about Admissions & Application.
Available by phone 9.00 - 15.00
Mechelen is hip and happening. A student-sized city. With a cappuccino on the go from the station to campus. After your exam, lunch in the sun and a quick visit to the shop. Back into the learning centre to study, quickly drop off books at kot and you can leave to party! In Mechelen, everything is close by. #2800love, indeed!
Become a seasoned media and advertising pro.
Become fully prepared for an inspiring international career in sports, music or fashion PR, public affairs, crisis communication, lobbying, and more.
Discover the fundamentals of the creative industriest.
Get the skills you need to design and build the digital products of tomorrow.