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Specialisation track of the English Bachelor's Degree International Communication and Media

Content Strategy & Engagement

Mechelen

English

  • Step into the world of Content Strategy & Engagement, where you’ll learn to design smart content plans and spark real conversations with your audience.
  • This track teaches you to combine creativity, strategy and audience insights to craft stories that stick.
  • You'll explore the latest digital tools — from social media dashboards to generative and agentic AI — to boost your content creation and data analysis.
  • Above all, you'll discover how to turn followers into communities and build meaningful, lasting engagement across platforms.

The job of your life

The progamme in short

Frequently asked questions about this programme

Choose your programme type

Content Strategy & Engagement in Short Programme

  • Already have a diploma and want to specialise in Content Strategy & Engagement? This one-year track helps you add audience strategy, content ecosystems, community engagement and platform thinking to your profile.
  • You follow the regular third-year Content Strategy & Engagement track and complete a personalised pathway with two additional course choices.
  • You build a portfolio that shows how you can understand audiences, develop content strategies and create engagement across platforms. In the second semester, you complete an international internship where you apply your skills in a professional context.

Practical information

  • Duration

    1 year

  • Credits

    60

  • Where

    On campus

Programme

Short track | In this one-year track, you follow the regular third-year Content Strategy & Engagement track and complete a personalised pathway with two additional course choices. In the second semester, you complete an international internship.

Below you can find an overview of the courses ( under reservation of changes), with the number of credits per phase. Credits express how many hours you need on average to process the subject matter (incl. lessons). Count about 25 to 30 hours for 1 study credit. 

  • We have explained the most important courses in a blue tooltip.  
Phase 1 2 3
CONTENT STRATEGY & ENGAGEMENT
Exemptions 114
Media Ethics & Media Law i 3
Digital Media Management i 3
Fandoms, Communities, & Media Worlds i 3
Industry Voices Content Strategy & Engagement i 3
Expert Skills Content Strategy & Engagement i 5
StoryWorks Audience Experience Lab i 10
Phase 1 2 3
International Internship CS&E i 30
Short programme (2 elective courses) i
Graphic design Print & Web i 3
Audio & Video Lab i 3
Professional Discourse and Persuasion i 3
Digital & Experience Communication i 3
Audience Research & Analytics i 3
Digital Certificates i 3
This course does not start in February.

Eyecatchers

Audience-first strategy

Understand what people care about, how communities behave and why audiences choose to follow, join or return.

Stories across platforms

Turn one story, event or cultural moment into a connected content ecosystem across social, web, audio, video and live formats.

Real Projects, Real Engagement

Build a portfolio through audience research, content strategy, pilot content and the StoryWorks Audience Experience Lab.

Personal coaching

You are never on your own. From day one, lecturers and study coaches support you with feedback, guidance and practical advice.

In Content Strategy & Engagement, you receive coaching while turning creative ideas into strategic, audience-focused work that you can explain, improve and present with confidence.

Got questions?

Programme coordinator

Steven Meel

For all your questions about the programme.

steven.meel@thomasmore.be +32 473 83 06 81
Study path coach/coordinator

Ynte De Maeyer

For all your questions about tutoring and facilities.

ynte.demaeyer@thomasmore.be
Admissions

Admissions Officer

For all your questions about Admissions & Application.
Available by phone 9.00 - 15.00

admissions@thomasmore.be +32 15 36 92 50

Studying in Mechelen

Mechelen is hip and happening. A student-sized city. With a cappuccino on the go from the station to campus. After your exam, lunch in the sun and a quick visit to the shop. Back into the learning centre to study, quickly drop off books at kot and you can leave to party! In Mechelen, everything is close by. #2800love, indeed!

Check our campuses in Mechelen
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Excited? Apply now!

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