International Media and Entertainment Business short programme

Professionele bachelor (Engels)

Location: Mechelen -Campus De Ham

Do you want to spend an extra year studying Media and Entertainment Business in an international context? Do you already have a Bachelor’s or Master’s degree in the field of business, media and communication? If so, the abridged programme International Media and Entertainment Business is for you!
 
Content, Commerce, Community. A good story, economic viability and a loyal public are the 3 benchmarks when assessing whether a new media product is viable. That’s why these 3 key issues form the basis of this training. Develop your own media product and market it straightaway. You’ll learn to devise and develop commercially viable media products and launch them into the market.
 
Planning, budgeting, finances and looking for potential customers: it’s all part of the job. And what’s the best way to learn? By doing it yourself, in practice. You learn how to reach a target group, how to develop your media concept and how today’s media companies think and work.
 
Media companies are waiting for you. You’ll be ready for a variety of marketing and production jobs in the world of media and entertainment. You can work as a digital creative for a production company, a production assistant for a TV channel or a concept developer for events. Many companies within the creative sector are looking to recruit professionals like you because you understand new media and they can use your talents. Or you could trigger your entrepreneurial ambitions and start up your own business!

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Pascale Aerts
Opleidingsmanager

Courses

  • Courses
  • Courses

    Courses

    Track Business

    Semester 1

    Media & Entertainment (12 ECTS)

    • Project & Innovation Management (3 ECTS)
    • Media Formatting (3 ECTS)
    • Creative Concepting & Storytelling (3 ECTS)
    • Persuasive Writing Skills (3 ECTS)

    Business (9 ECTS)

    • Essentials for Creative Business (3 ECTS)
    • Crowdsourcing (3 ECTS)
    • Growth Hacking & Sales (3 ECTS)

    Electives (6 ECTS)

    • Digital Tools (3 ECTS)
    • Video (3 ECTS)
    • Photography (3 ECTS)

    Labs (6 ECTS)

    • Media & Entertainment Lab (6 ECTS)

    Semester 2

    Media & Entertainment (3 ECTS)

    • International Media Landscape (3 ECTS)

    Business (6 ECTS)

    • Business Modeling (6 ECTS)

    Media (3 ECTS)

    • Advanced Video (3 ECTS)

    Electives (6 ECTS)

    • Media Technology (3 ECTS)
    • Public Speaking (3 ECTS)
    • Interactive NYC Media Experience (3 ECTS)
    • Interactive Chinese Business Experience (3 ECTS)

    Labs (24 ECTS)

    • Start-Up Studio (15 ECTS)
    • IMEB Internship (9 ECTS)

     

    Students with a master's degree: + 10 ECTS internship media

    Take a look in the programme guide for more details.

    Track Media

    Semester 1

    Media & Entertainment (12 ECTS)

    • Project & Innovation Management (3 ECTS)
    • Media Formatting (3 ECTS)
    • Creative Concepting & Storytelling (3 ECTS)
    • Persuasive Writing Skills (3 ECTS)

    Media (9 ECTS)

    • Video (3 ECTS)
    • Digital Tools (3 ECTS)
    • Photography (3 ECTS)

    Electives (6 ECTS)

    • Essentials for Creative Business (3 ECTS)
    • Crowdsourcing (3 ECTS)
    • Growth Hacking and Sales (3 ECTS)

    Labs (6 ECTS)

    Media & Entertainment Lab (6 ECTS)

    Semester 2

    Media & Entertainment (3 ECTS)

    • International Media Landscape (3 ECTS)

    Business (6 ECTS)

    • Business Modelling ( 6 ECTS)

    Media (3 ECTS)

    • Advanced Video (3 ECTS)

    Electives (6 ECTS)

    • Media Technology (3 ECTS)
    • Public Speaking (3 ECTS)
    • Interactive NYC Media Experience (3 ECTS)
    • Interactive Chinese Business Experience (3 ECTS)

    Labs (24 ECTS)

    • Start-Up Studio (15 ECTS)
    • IMEB Internship (9 ECTS)

Alles voor (toekomstige) studenten

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