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Specialisation track of the English Bachelor's Degree International Communication and Media

Branding and Activation



Also available in:

Creatively effective, effectively creative

  • Cap off the final year of your International Communication and Media degree with this specialisation track.
  • Are you amased by the power of brands? Curious to unravel the mechanisms that make them tick?
  • Develop your natural creative abilities and learn how to use them to inspire others.
  • Work in multidisciplinary teams and become experienced in strategic planning, (digital) creation and production, copywriting, art direction, photography, and more.
  • Learn the art of steering the creative process by interpreting creative briefs, understanding and using creative strategies and maintaining deadlines.
  • Develop your strategic instincts and combine them with creativity to generate measurable results, no matter the client, sector, or market.
  • Become a seasoned media and advertising pro, ready to launch your career with top brands and content agencies around the globe.
  • Get practical experience in workshops on graphic design, video editing, web content etc.
  • Take on real life projects during an international internship.

The job of your life

New and unique in Flanders!


International advantage

International Communication and Media gives you the advantage of studying in an international environment. This programme is three years long and full of international and intercultural experiences. In the first year, you will work in international teams; in the second year, you will participate in the Erasmus exchange programme; in your third year, you will complete a rewarding internship abroad or in an international company or institution in Belgium. All three phases prepare you for a successful international career.


Make friends from around the world

You will be studying with people from all over the world, giving you the opportunity to build an international network. For the rest of your life, you will be visiting friends in every corner of the globe.


Also available in Dutch 

Are you interested in Communication and Media but unsure if you can complete the course in English? No worries, we also have a Dutch taught programme. You can make the switch from English to Dutch any time.

Choose your programme type

Branding and Activation in Short Programme

  • Do you have a bachelor’s or master’s degree in the field of marketing, communication or journalism?
  • Enroll for our new one-year programme in International Communication and Media and graduate as a full-blown international communication expert.
  • You can specialize in one of the two tracks:Branding & Activation and Public & Corporate Affairs.
  • We offer a wide variety of internship positions, both in Belgium and across the globe, so you can jump-start your international career.

Practical information

  • Where

    On campus


During this one-year programme you develop, implement and evaluate creative and effective communication strategies. You will do so in heterogeneous, multidisciplinary and international teams.

The first semester consists of 13 course weeks, including a pitch for an international client. You will attend lectures, labs, training sessions and workshops. All of these are taught by professionals, each of them are authorities in their field.

In the second semester you will complete an (international) internship in an international organization or agency abroad or in Belgium.

Below you can find an overview of the courses ( under reservation of changes), with the number of credits per phase. Credits express how many hours you need on average to process the subject matter (incl. lessons). Count about 25 to 30 hours for 1 study credit. 

  • We have explained the most important courses in a blue tooltip.  
  • Would you like to know the detailed content of each subject? Check the programme guide.
Digital Media Management i 3
Digital Marketing 3
Expert Classes Branding & Activation i 3
Media Strategy i 3
Expert Skills Branding & Activation i 5
Audio & Videoproduction 2 i 3
Graphic Design Print & Web 3
Agency & Entrepreneurship B&A 10
International Internship B&A 30
Writing & Presentation Skills i 3
Regional and City Marketing 3
Digital Media Management i 3
Expert Classes Public & Corporate Affairs i 3
Media Strategy i 3
Expert Skills Public & Corporate Affairs i 3
Media Production Practices 8
Agency & Entrepreneurship P&CA 10
Public Speaking 3
Writing & Presentation Skills i 3
International Internship PC&A 30
This course does not start in February.


Learn the craft, inside and out

Develop the communication skills that can solve real business challenges! Get insights from seasonded experts and apply them to real-life international projects. All as part of a dynamic groupe of like-minded students from around the world.

Internship XL

Are you ready for a future in brand communication? Then, do a 15-week internship in your final year at an advertising agency, an advertiser or a media/production company. You will learn all the tricks of the trade. Your chances of getting that exciting, international career will get a well-deserved boost.

Become a seasoned media and advertising pro

Branding, campaigns, organization & planning, brand strategy and production. You will be able to work in many different sectors. Advertising, marketing and communication agencies but also profit and social profit organizations welcome you with open arms.

In practice

In this short programme, you will take all of the courses in English, together with a group of international students.

You will be taught by faculty staff as well as by international professionals. This is an excellent opportunity to expand your international network.

Personal coaching

Count on expert coaching from your lecturers who are themselves experienced experts in their field. But that’s not all. They are aware of the challenges you face and therefore provide you with tools to sharpen your focus. They train you to rise to the occasion and perform under pressure. And, they challenge you to reflect on your professional goals so you, and only you, choose where and how you want to create an impact.

Your student coach is ready to tackle all your questions. She offers study advice, assists you while you outline your personal study programme and makes time to discuss any personal issues you may have. Already got a bachelor or master? You can also ask her about obtaining exemptions. Or simply give you more information about your track. 

Got questions?

Programme coordinator

Steven Meel

For all your questions about the programme. +32 473 83 06 81
Study path coach/coordinator

Ynte De Maeyer

For all your questions about tutoring and facilities.

Admissions Officer

For all your questions about Admissions & Application.
Available by phone 9.00 - 15.00 +32 15 36 92 50

Excited? Apply now!


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