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Specialisation track of the English Bachelor's Degree International Communication and Media

Public and Corporate Affairs



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Lead public opinion from the frontline

  • Cap off the final year of your ICM degree with this specialisation track.
  • Are you excited by the power of media? Want to learn how to influence global opinion, build trust, and inspire millions?
  • Develop your talent for storytelling and use it as a powerful and influential tool during group work, project-based labs and international business cases.
  • Develop your instincts and learn how to combine strategy and content to create a lasting impact.
  • Become fully prepared for an inspiring international career in sports, music or fashion PR, public affairs, crisis communication, lobbying, and more.
Public relations vergadering


Choose your programme type

Public and Corporate Affairs

  • Are you taking this course in a full-time program? You can complete your studies in three years.
  • You will take 180 credits divided into three phases.
  • You take classes during the week in daytime classes.
  • Get practical experience in workshops on graphic design, video editing, web content, and more.
  • Take on real-life projects during your international internship.
  • Start this flexible 6-semester programme either in February or September.

Practical information

  • Where

    On campus


  • Phase 1 | Lay solid foundations for international exploration! Pick up the basic knowledge, skills and attitudes you need to unleash your inner communications and media professional.
  • Phase 2 | Kick-start your international adventure with the spring semester at one of our partner universities abroad.
  • Phase 3 | Jump-start your career with your international internship while majoring in your choice of either Branding & Activation or Public & Corporate affairs:Discover the true power of a positive image and how to wield that power on behalf of companies, public organisations, brands and individuals.

Below you can find an overview of the courses ( under reservation of changes), with the number of credits per phase. Credits express how many hours you need on average to process the subject matter (incl. lessons). Count about 25 to 30 hours for 1 study credit. 

  • We have explained the most important courses in a blue tooltip.  
  • Would you like to know the detailed content of each subject? Check the programme guide.
Phase 1 2 3
Brand Communication 3
Corporate Communication 3
Media Strategy i 3
Research Methods 4
Professional Discourse and Persuasion 3
Globalisation & International Marketing i 3
Psychology i 3
Innovation and Sustainable Communication 3
Intercultural Communication 3
World Economics 3
Digital Marketing 3
Visual Design i 3
Digital Lab i 5
Audio & Video Production 1 3
International Professional Skills 3
Copywriting i 3
Graphic design 3
Audio & Videoproduction 2 i 3
Introduction to ICM i 6
Inspiration Lab i 7
Communication Challenge 5
Minor Study Exchange * 30
Minor Urban Marketing and Immersive Experiences * 30
Block 1: Understanding Experiences
Regional and Citymarketing 3
Phase 1 2 3
Media Frameworks 3
Sustainable Experience Planning 3
Media Production Practices 8
Block 2: Experience Technology in action
Experience Technology 6
Block 3: Capstone Project
Urban Experience Showcase 6
Ethics in Media Technology 3
Digital Media Management i 3
Expert Classes Branding & Activation i 3
Expert Skills Branding & Activation i 5
Writing & Presentation Skills i 3
Elective Course i 3
Agency & Entrepreneurship B&A 10
International Internship B&A 30
Ethics in Media Technology 3
Digital Media Management i 3
Expert Classes Public & Corporate Affairs i 3
Expert Skills Public & Corporate Affairs i 5
Writing & Presentation Skills i 3
Public Speaking 3
Agency & Entrepreneurship PC&A 10
International Internship P&CA 30
International Pitch Branding & Activation i 6
International Internship Branding & Activation i 30
ICM Sample roster
ICM Sample roster

This programme offers a February start date and guarantees a 6-semester (3-year) study path.  Check the admission requirements for international degree students,  apply and you’re in! Of course, we’ll organise Welcome Days for you too!

Need some advice before deciding when to start?

We understand that you may need some more personal guidance when making a decision on your start date. We’ve got you covered! Check out our  Meet us page to connect with us through webinars, open days and more!

Also, don’t hesitate to reach out to the programme manager of your programme. Plus, our admissions team  and international support are always there  to help you with more general questions!


Learn the craft, inside and out

Develop the communication skills that can solve real business challenges! Get insights from seasoned experts! And apply them to real-life international projects. All as part of a dynamic group of like-minded students from around the world.

Challenge yourself to go further

Practice makes perfect. That’s why we have upgraded our international internship to 15 full-blown weeks! To give your chances of launching your exciting, international career a well-deserved boost.

Become a professional reputation manager

Widely deployable from the launch of a new fashion line to first aid in case of crisis. Hands-on workshops make you the perfect representative of organisations and companies.

 In practice  

Take your studies beyond the horizon with an internship either abroad or within an international organisation, institution or agency. Choose between a wide range of internship positions both in Belgium and across the globe.

For ‘Branding & Activation’ majors, your internship will run from February to June, with the option of adding a Summer Internship after your first or second year.


Go international

First phase: Participate in international conferences, fairs and communication projects.

Second phase: Spend a semester at one of our European partner colleges via our exchange programme.

A day in the life of an ICM-student

Third phase: Complete an internship abroad with opportunities on every continent from Europe and Asia to the Americas, Africa, and Oceania. Or join an international company or agency here in Belgium.

Studenten klaar voor vertrek in Centraal Station

Personal coaching

Count on expert coaching from your lecturers who are themselves experienced experts in their field. But that’s not all. They are aware of the challenges you face and therefore provide you with tools to sharpen your focus. They train you to rise to the occasion and perform under pressure. And, they challenge you to reflect on your professional goals so you, and only you, choose where and how you want to create an impact. 

Got questions?

Programme coordinator

Steven Meel

For all your questions about the programme. +32 473 83 06 81
Study path coach/coordinator

Ynte De Maeyer

For all your questions about tutoring and facilities.

Admissions Officer

For all your questions about Admissions & Application.
Available by phone 9.00 - 15.00 +32 15 36 92 50

The word: our students tell us


Excited? Apply now!


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